YC Founder. GTM is my favorite problem to solve
I set up positioning, narrative, and a content engine for AI & deep tech founders who are too busy building to explain why their product matters.
Consulting Products
GTM Foundations Sprint
Price: $8K
Time: 6 weeks
You have a product worth building GTM around. I find the story and build the systems to spread it, ready for you to run.
What you get:
Narrative and messaging brief
Positioning for investors, customers, and press
Audience map: who needs to hear what, and when
Channel strategy: where to show up (and where not to)
Content Pillars & 90-day playbook
SEO/GEO-ready foundations: positioning translated into what makes you citable by AI search (i.e. not just Google).
Outbound playbook
GTM Growth Experiments
Price: $7K
Time: 6 weeks
You've got the playbook. Let's prove one piece of it before you commit to the whole engine.
What you get:
A baseline check before we start: current traffic, keyword position, or engagement numbers, so we can measure the change by the end
One content or engagement format tested: an interview series, a LinkedIn cadence, a report, whatever fits your playbook
Direct engagement with that list, building relationships instead of pitching
A weekly check on what's landing and what to keep doing
A report at the end covering engagement data, stakeholder response, and what's likely to convert. Pass warm relationships go to your sales process
GTM Retainer
Price: $6k
Time: 3 month minimum
You've proven the format works. Now I scale it and keep it running.
What you get:
The validated format, scaled up in volume and depth on the channel that's already working
Weekly content, written in your voice, tied to what's actually converting
Ongoing stakeholder engagement, built on relationships
A dashboard tracking engagement, content performance, and what's moving
Monthly reporting on stakeholders reached, content performance, and qualified leads handed off to your sales process
Who Am I?
Most founders can't see what's actually interesting about their own product. I can (because I’m a nerd like that) and I know who needs to hear it.
Anu Sridharan
Anu Sridharan is a 2X Forbes 30 Under 30 Entrepreneur, YCombinator (Summer 2017),who has spent her career at the intersection of impact and operations.
She built NextDrop — featured in Fast Company's Most Innovative Companies — to tackle urban water scarcity, learning firsthand the gap between technical capability and real-world impact. As COO of WELL Labs, one of India's leading water research institutions, she saw how much world-class research never reaches the people who need it most — and how the right communications and operations can change that.
Most recently, as VP of Sales at SciSpace, she spent years helping teams actually implement AI into their workflows — cutting through the hype to find what genuinely saves time and what doesn't.
That combination — impact operations, research-to-practice, and hands-on AI implementation — is exactly what she brings to every sprint.
Anu holds a Bachelor's and Master's in Civil and Environmental Engineering from UC Berkeley. California-born, she calls Dehradun, India home.
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